Google and Apple prepare for mobile advertising battle | Media | The Guardian

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Interesting article in today's Guardian as Google and Apple are gear up to launch ads on their apps, a strategy which is set to change the advertising landscape for ever
Despite different approaches to advertising, one thing unites Apple and Google. Both companies want to hold on to a relatively large proportion of the ad revenue they generate. Apple, for example, proposes to pass on to developers 60% of the revenue generated by iAds. Google continues to suggest it passes on to publishers "at least 50%" of the revenue generated by ads it runs next to publishers' content. These levels of commission will look high to anyone who recalls the 15% commission that used to go to media agencies for bringing in advertising for publishers.
via guardian.co.uk

 

Edinburgh Coffee Morning goes daily, and moves to The Mound for the duration of the Fringe:

CoffeeMorning

photography from the gloriously gifted Brendan MacNeill

Starting this Friday, 6th August, there's going to be an EdCM every weekday during the Fringe.

And it's going to be in a new venue: The Cafe On The Mound near the Scottish National Gallery & handily enough,The Fringe Half Price Hut location.

The official kick-off is 0800 this Friday.

The move is just for the period of the Fringe, and is by no means compulsory, if you and your friends prefer Centotre on a Friday morning throughout the Fringe, just mobilise yourselves and meet there as normal.

For those who do want to come to Carina's Cafe, please RT, blog, 4SQ etc.

We're hoping that the weekly insights, sharing, mentoring, serendipity and shambolic nature of EdCM will be made available daily to world-wide visitors to the Fringe.

Particularly those who are into social media, marketing, pr, developing, seo and general geekery.

Please pass this on.

For visitors to Reekie from out of town, the short films below will give you an idea of what coffee morn is all about. Please come and join us:

Find us here too:

Edinburgh Coffee Morning on LinkedIn http://linkd.in/aw95ad

Edinburgh Coffee Morning on FaceBook: #EdCM http://bit.ly/anSrzI

And, er, Edinburgh Coffee Morning, again, on FaceBook. http://bit.ly/brdlfx

(Don't know why we have 2 pages, probably because we're incompetent, but there you go.)

 

“tl;dr.” Which is short — appropriately — for “too long; didn’t read.”» Nieman Journalism Lab

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Via blogs, or, more likely, Twitter, you might have come across the breezy term “tl;dr.” Which is short — appropriately — for “too long; didn’t read.”

Yes. You know the conventional wisdom: long-form journalism doesn’t do well on the web. Our attention spans are too short and sentences are too long and and we’re too easily distrac — oooh, Macy’s is having a sale! — and, anyway, complex narratives are inefficient for a culture that wants its information short, sweet, and yesterday. Long, carefully wrought articles are tasty, sure; online, though, the news we consume is best served up quick-n-easy. The web isn’t Chez Panisse so much as a series of Sizzlers.

Whether or not that kind of thinking is valid from the psychological perspective, a more relevant question, for our purposes, is whether it’s valid from the financial one. What kind of value proposition does long-form journalism represent in the digital world? Can it be monetized? Or, as behavioral economists might put it: Does long-form, you know, work?

 

Continue here: via niemanlab.org