Useful though QR codes are, I've always thought they look a bit, er, uninspiring.

Like something knocked up by a junior on placement in the Doctor Who design department circa 1978.

It's not that they're graphically and aesthetically found wanting, but simply that they are plug-ugly.

Not any more though, because Japan-based creative agency SET has achieved possibly the coolest QR code ever with their work for Louis Vuitton and Takashi Murakami.

Oh, yes, and by the way. It wiorks a treat, when used with RedLaser reader app for iPhone.