How To: Use Social Media For Internal Communications - Thomas Crampton

Highly effective communicators are making greater use of social media than their less- effective peers.

On average, however, usage is fast outpacing effectiveness. While the use of social media has expanded over the last 12 months for all, highly effective communicators are more than twice as likely as the least effective group of companies to have expanded their use of social media (Figure 14).

The most prevalent reasons for not increasing the use of social media stem from a lack of resources and knowledge, rather than legal restrictions (Figure 15).


Companies that are using social media to engage employees are using these tools to address a variety of topics (Figure 16). The most prevalent topics are collaboration and team building, adapting to change, and promoting health and wellness. The difference between high-and low-effectiveness communicators was not significant in this area. It ranged from a 17 percent difference in providing a line of sight to the business to a 9 percent difference in promoting risk taking; however, less than half of participants are using social media to reach their workforce.

See full story here via thomascrampton.com

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Loving the new Seesmic Web app, and so do a lot of folk: (via Techcrunch.)

Here's the latest salvo in the Twitter client arms race. And it's a belter. Top marks to Loic and the boys, and to the techcrunch write up.

 

Do you follow more than 100 people on Twitter? If so, have you ever tried to manage them on Twitter.com? It's awful. Really awful. They make you go through page after page of names in no real order (other than how recently you added them). If you want to remove some people you followed years ago, it's a huge pain. Seesmic has just made a much better way.

The new Seesmic Web app, launching today, brings with it a new main tab: Contacts. As you can guess, this is a contact manager for Twitter that makes pruning your Twitter contacts a breeze. It also gives you plenty of other interesting information about your followers, those who follow you, and all your Twitter Lists, on the fly. For example, for each person you can not only see all their Twitter profile information, but also their Twitter stats from MrTweet which tell you how often they tweet and who they contact the most (publicly) on Twitter.

Read full story here via techcrunch.com

 

You know all those organisations who ban social media in the workplace?

New BBC Director Mandates Journalists Use Social Media

Peter Horrocks assumed the position of director of BBC Global News last week, and he’s not wasting time with niceties. The self-proclaimed technology enthusiast is telling journalists to get with the social media program or get out.

 The new director told the Guardian, “This isn’t just a kind of fad… I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary.”

On the social media front, Horrocks appears to take the stance that Twitter , RSS readers and other social media tools are extremely valuable news-gathering resources essential to the output of journalists working in these digital times.

via mashable.com