How Saatchi & Saatchi’s Toyota social media disaster unfolded:

I just got a link to an fairly comprehensive article from Australia about a recent Saatchi's foray into social media.

Much of it focuses on the ad below.

You might find the ad offensive or just plain bad. Whatever.

But I urge you to click the link to Mumbrella and read the full story. A cautionary tale.

Read the full sorry story here: via mumbrella.com.au

Thanks to http://twitter.com/jonmountjoy for heads up.

Great quote/observation in article:
"It’s hard to understand how social media really works unless you do it."

 

Wonderful writing:

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via flickr.com

I don't know a lot about the back story to this ad, the year, the agency, anything.

(But I'm sure @mrccmiller might be able to help here in comments below.)

I know I first saw it years ago, and loved it and many others in the campaign.

I also know for some reason, that Twitter came to mind when I saw it.

And that wrap up line about a possible 4th bedroom for an 'undemanding' dwarf is total genius.

 

UPDATE:

 

Chris, bless 'im came back to me with this:

"The Brooks ads were in 100 Great Advertisements (1978) edited by Barry Day.

They were one of Jeremy Bullmore’s choices."

 

More Ray Brooks ads here:

(click to enlarge. But then, you knew that didn't you?

;-


Twitter Tests Multi-Account Support

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via techcrunch.com

Twitter is quick to note that this is “not ready for prime-time” and that this is only being tested with a limited subset of people so they can figure out how to best implement it. More importantly, that means that this feature is not yet a way for Twitter to make money. But again, it seems logical that this will eventually be one of the premium features the service offers down the road.

I think this is a terrific idea.

But bad news for co-tweet maybe?

A nice, quick and clean way for companies to use Twitter to share the posting load, particularly ones where a few folk have twitter accounts, but where previously there was no co-ordination, and only one poor sod was tasked with updating the twitter feed. I say a definite YES to this.

Glad their not saying this is a killer feature though, nor a way to make money, it's just a cool product improvement, imho.